It’s frankly impossible to have fun playing ping pong with someone who doesn’t care, won’t try or isn’t any good (not that I am a good player)
The same thing is true of just about anything that matters where you have a partner or reseller to market your product.
For example working in partnership with an estate agency for conveyancing referrals … If you’re going to create something worth building, it’s going to be because there’s an infinite game going on, not merely blind
obedience and tired conformity.
Last night I had a meeting with a leading solicitors PI insurance broker concerning a soon to be launched new risk and compliance software product ‘ClientCare Monitor’. At this meeting the brokers gave a lot of useful feedback and challenges. As a company we have to take a great deal of responsibility for creating this mutual enthusiasm and put the effort into creating an environment and a story where it’s likely to happen.