It
seems obvious, doesn’t it? Each conveyancing client has a set of
service requirements, a price they’re willing to pay and a period of
time they’re willing to invest.
And yet…
….all
too often, we try and be all things to all people, to all estate agents
or brokers or trying to attract high end clients and working on an
internet presence which necessitates low headline fees.
When
I first started a law firm we were at our most successful when we
promised to go and see every client at their offices or home (as long as
they were within the M25). We even offered a ‘no-commitment’ meeting.
Believe me when I say that not many prospective clients are going to
have a cup of tea with you and then instruct a cheap as chips
conveyancer over the internet.
First figure out who you’d like your client to be, then go make something just for them. The more specific the better…
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