When it comes to marketing conveyancing services to the public the same old blurb is rolled out over and over again about about how moving home is one of the most stressful events and how choosing your firm can make all the difference. Other common messages include how cheap and fast your firm is and that clients need not attend your offices..
If
what you're saying is obvious, it's entirely possible that no one is
going to eagerly keep reading. If the website copy you've written is
merely posturing or bragging, better to not say it at all.
.
Consider
the alternative. Say the opposite. That your conveyancing isn't right
for everyone. That your service might be overpriced. That you don't want
clients who can't come in and see you.
And
then tell them why. Many potential clients would love to know how
you're going to wriggle out of that. And along the way, if your story is
a good one, they might even give your firm a go.
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