Thursday, 6 June 2013

Do you have a preferred conveyancing client?

How often does a conveyancer wish to themselves - If only I could choose my clients? Well to a certain extent you can!

It seems obvious, doesn't it? Each conveyancing client has a set of service requirements, a price they're willing to pay and a period of time they're willing to invest.

And yet...

….all too often, we try and be all things to all people, to all estate agents or brokers or trying to attract high end clients and working on an internet presence which necessitates low headline fees.

When I first started a law firm we were at our most successful when we promised to go and see every client at their offices or home (as long as they were within the M25). We even offered a ‘no-commitment’ meeting. Believe me when I say that not many prospective clients are going to have a cup of tea with you and then instruct a cheap as chips conveyancer over the internet.

First figure out who you'd like your client to be, then go make something just for them. The more specific the better...

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